Seth Godin - marknadsförings geni

Angående framgångsprincip 31 se vad Seth Godin har att säga om ämnet. I övrigt tycker jag du ska läsa alla böcker du kan komma åt med Seth Godin!

"The promise that you can get paid really well to do precisely what your boss instructs you to do is now a dream, no longer a reality.

It takes a long time for a generation to come around to significant revolutionary change. The newspaper business, the steel business, law firms, the car business, the record business, even computers... one by one, our industries are being turned upside down, and so quickly that it requires us to change faster than we'd like.

It's unpleasant, it's not fair, but it's all we've got. The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution."